November 17, 2025

# Small Business Spotlight: AMAYU Institute

As Zipcar celebrates 25 years, we want to showcase how we're helping small businesses get around and connect with their community.

* * *

#### Small Business Spotlight

[_AMAYU Institute_](https://amayuinstitute.com/)

New York City

* * *

#### Q&A with Founder Dr. Rodrigo Imaña:

###### What's AMAYU Institute all about?

We help people to reclaim their full potential through chiropractic care, meditations, and personal development. We empower our patients by aligning the body, mind, and spirit.

###### What keeps you motivated?

Being able to change people's lives—one patient at a time.

###### How do you use Zipcar?

For house calls. When patients can't come to me, I go to them.

###### How has Zipcar helped your business?

It makes renting a car easy. When a patient calls, I put my adjustment table in and go to them.

###### What's your favorite thing about Zipcar?

All the locations and how easy it is to pick up and drop off.

###### What's your go-to car?

Kia Soul

###### What are your goals for the next 25 years?

Expanding our practice into Brooklyn, New Jersey, and eventually South America.

###### About Zipcar for Small Business

Get quick, affordable access to cars to help you run your business, without the runaround. Here's what you'll enjoy as a member:

- 24/7 access to vehicles near you
- Discounted annual membership
- Gas, maintenance, and insurance options are included
- Centralized billing and reporting
- Account support and roadside assistance

[Getting started](/content/business/pricing/index.html) is easy! Just open your account and start booking in minutes. And you can monitor usage, manage billing, and invite other drivers right in the app.

[Learn more](/content/business/small-business/index.html) about Zipcar for Small Business.